Reward over & above customer service

New Coles Caring Passionately AwardWe’ve all come across staff members who go out of their way to deliver the best shopping experience they can. It may be a smile, an offer to help find an elusive ingredient, or giving expert advice. Now, you can help Coles reward those team members who make your shopping trip easier, happier or more pleasant by nominating them for a Caring Passionately Award.

From November, Coles will be letting these valued staff know how appreciated they are with a celebratory morning or afternoon tea and a special Caring Passionately pin to wear in stores. To nominate your favourite or most helpful Coles staff member, head to and click on Tell Coles in the bottom red bar. As a reward for providing feedback, customers receive a $5 voucher off their next shopping trip when they spend $100 or more, and go into the draw to win $1000 worth of groceries.