In February in an Australian supermarket first, we announced that 100% of Coles Brand food and drink products are now free from added Monosodium Glutamate (MSG) and artificial colours. You may have wondered how this impacts you, so our Coles Brand product experts are here to tell you all about it.

Why are Artificial Colours and added MSG used?

Meet our Coles Brand Product Expert, Jackie. She’s here to tell you a little more about why products often contain added MSG & Artificial Colours.

Why we removed Added MSG and Artificial Colours?

As part of our commitment to quality products that cost less, we are continually looking for ways to improve our products and offer you greater value on the products you love.  Our commitment to remove artificial colours and added MSG from our products is in line with customer research showing Australians have concerns regarding food additives:

• 91% of Australians are worried about consuming products with artificial colours and added MSG
• 76% of Australians avoid consuming products with artificial colours and added MSG
• 1 in 3 believe that their children have had a reaction to artificial colours

Our Coles Brand Product Expert, Jackie can tell you a little more about why we removed added MSG & Artificial Colours and what it means for you.

What Coles Brand Products have been affected by no added MSG & artificial colours?

In this video, our Coles Brand Product Expert, Jackie,  tells you which products have been affected by removing added MSG and artificial colours from our Coles Brand products.

Will it change the taste?

The good news is this change will not mean a compromise on taste. This move has followed five years of extensive product development and rigorous product testing to ensure you will continue to enjoy great tasting products!