Following the success of last year’s program, the Coles Sports for Schools program is set to provide millions of dollars worth of sporting equipment to Aussie kids!

Just imagine if there was a subject at school that could teach your children psychology, problem solving, cooperation, a good work ethic, initiative, goal-setting, fairness, teamwork and the importance of always trying your best.  Imagine if that subject could also help keep your kids fit and healthy and provide them with skills that meant they’d never lack a social outlet. Well, there is such a subject. It’s sport.  It’s no wonder, really, that when we did some research asking parents if they thought it was important to see their child involved in sport, an overwhelming 94 per cent replied: “Yes!” A further 87 per cent showed how important they thought it was when they revealed they watched their child play sport every week. However, what was surprising, was that the parents admitted they were concerned about schools having enough equipment to offer kids a diverse range of sports.  It confirmed for us the importance of repeating the Coles Sports for Schools program – a program in which our customers receive a voucher for every $10 spent at Coles Supermarkets and Coles Online.  They pass these on to schools who can use those vouchers to buy sporting gear.  The 2010 program was a huge success with more than $7 million worth of sporting equipment delivered to more than 7600 schools – and the feedback showed the program was much needed and appreciated.  Newport Lakes Primary School in Victoria,  for instance, was desperate to collect vouchers after a burglary left them without their new footballs, soccer balls, basketballs, softballs, cricket bats and hockey sticks.