Today we launched our Coles Sports for Schools program for 2012 complete with my5 soccer, baguette relays, a Steve Hooker tribute squad, delicious food from Curtis & Catherine Freeman even brought along her very special Gold Medal from the Sydney 2000 Olympic Games!
To register your school and find out more about Coles Sports for Schools 2012, visit sportsforschools.com.au.
As part of our Coles Sports for Schools program we have begun delivering over $10 million worth of Sports Gear to 7,500 Australian Schools (yes, that’s a lot of Footballs & Tennis Rackets…)!
Olympic great, Catherine Freeman came along to join in the fun, helping to deliver sports equipment to Timbarra Primary School! She commented: “My passion for athletics started at school, so seeing the excitement on the kids’ faces today was wonderful. It’s great to see programs like Sports for Schools invest in grassroots sports – after all, that’s where we’ll see the Olympians of the future emerge from!” The sports stadium at Timbarra Primary School was destroyed in 2011 after a fire caused $2.5 million damage. The school’s local community rallied together and collected more than 135,000 Coles Sports for Schools vouchers to help replenish the school’s sports equipment!
The Coles Sports for Schools program is the biggest program of its kind in Australia, encouraging customers to collect and donate Sports for Schools vouchers when they shop in store or online! The 2011 program saw:
- A 20% increase in vouchers collected by communities
- Total value of sports equipment collected exceeding $10.2 million
- 205,134 individual pieced of equipment being delivered to schools across Australia
Following the success of last year’s program, the Coles Sports for Schools program is set to provide millions of dollars worth of sporting equipment to Aussie kids!
Just imagine if there was a subject at school that could teach your children psychology, problem solving, cooperation, a good work ethic, initiative, goal-setting, fairness, teamwork and the importance of always trying your best. Imagine if that subject could also help keep your kids fit and healthy and provide them with skills that meant they’d never lack a social outlet. Well, there is such a subject. It’s sport. It’s no wonder, really, that when we did some research asking parents if they thought it was important to see their child involved in sport, an overwhelming 94 per cent replied: “Yes!” A further 87 per cent showed how important they thought it was when they revealed they watched their child play sport every week. However, what was surprising, was that the parents admitted they were concerned about schools having enough equipment to offer kids a diverse range of sports. It confirmed for us the importance of repeating the Coles Sports for Schools program – a program in which our customers receive a voucher for every $10 spent at Coles Supermarkets and Coles Online. They pass these on to schools who can use those vouchers to buy sporting gear. The 2010 program was a huge success with more than $7 million worth of sporting equipment delivered to more than 7600 schools – and the feedback showed the program was much needed and appreciated. Newport Lakes Primary School in Victoria, for instance, was desperate to collect vouchers after a burglary left them without their new footballs, soccer balls, basketballs, softballs, cricket bats and hockey sticks.