Earlier this year, we announced our partnership with Redkite, a national charity supporting children and young people with cancer and their families. Redkite needs to at least double in size in order to reach all who need their essential support as there are families right now who can’t access Redkite’s support programs
This month we’re asking you to help change that by flying a Redkite in store. Simply follow these 3 easy steps:
- Pick up a $2 Redkite Donation Card at any Coles register.
- Draw your face and write your name on the card.
- Stick your card up on the donations wall in your local Coles.
100% of your donations will go to Redkite helping to pay for family essentials like food, fuel counselling and school tutors. Read more about our partnership with Redkite in our previous post.
Flashback Friday! We’ve dusted off the archives and uncovered this gem from 1986. Press play and dance along to this Coles New World Dollar Dazzler ad… 26 years later and we’re still singing about our low prices!
Down Down, Prices are Down… You know the song and now it’s back big and better! A couple of years ago, when we launched our Down Down campaign, we chose Status Quo’s 1975 hit ‘Down Down’. Since then, Australians have been singing the tune and know it means lower prices at Coles. We thought it would be fun to celebrate the new Down Down price cuts by getting Status Quo to rewrite the original for us. Check out the full reworked song below:
After we recorded the song, we thought we’d ask Status Quo about their career highlights… Here is what they said:
At Coles, our goal is to give Australians real value they can trust, so we’ve brought Down Down back with a rocking song and even more products that are Down and Staying Down! To celebrate these great new everyday low prices we have a new Down Down Game with a daily leaderboard where you can watch your virtual savings grow and earn Rock Star badges. The fun continues in store where you can pick up your own Big Red Hand Guitar to rock along to. If your kids loved the original Big Red Hands, we think they’ll love dancing in the aisles with these new Big Red Hand Guitars. Head to coles.com.au/downdown to view the latest Down Down products and to upload your favourite Down Down snaps.
Want to see the price of your favourite Coles product go Down? Tell us what you want the next Down Down product to be in the comments below.
January 2012 marked the first anniversary of our ‘Down Down’ milk price cuts! Since our decision to lower the prices of our fresh milk, Australian shoppers have already saved $175 million!
At Coles, we have committed to phasing our Coles Brand caged eggs by 2013. To help you make the switch from caged eggs to free range eggs, we cut the price of our Coles Brand free range eggs by at least 18% across Australia. Since the Down Down price cuts over a year ago, sales of our Coles Brand free range eggs have surged by over 50%!
Our research shows that 95% of our customers would choose free range if the price was lower and with the price cuts this is proving to be true!